WearingLab Apparel
WearingLab was founded by Bruce and Johan Everett, two passionate individuals who crossed paths in 2017 and embarked on a journey to revolutionize the textile industry.
Johan Everett, the founder of WearingLab, has a rich background in fashion design and streetwear culture. Before meeting Bruce, Johan spent several years immersed in the vibrant fashion scenes of New York and Los Angeles. He worked with indie fashion labels, focusing on creating vintage-inspired high street styles that resonated with urban culture. Johan's experience ranged from designing retro-themed collections to managing successful pop-up shops that attracted a cult following. His keen eye for vintage aesthetics and modern street style brought a unique perspective to the brand, making him the driving force behind WearingLab’s vision.
Bruce graduated from college in 2014 with a major in textile engineering. His deep understanding of fabrics and innovative techniques inspired him to start his own textile business right after graduation. Over the next few years, Bruce honed his skills, experimenting with new materials and sustainable practices, always striving to push the boundaries of what’s possible in textile making. His early work laid the foundation for his collaboration with Johan, blending technical expertise with a vision for high-quality, sustainable fashion.
In 2017, Johan and Bruce’s paths crossed in a serendipitous encounter at a coffee house on Miami Beach. Their conversation quickly revealed a shared passion for textiles and fashion, and an uncanny alignment in their tastes and design philosophies. They bonded over their mutual love for vintage and high street styles, sparking an immediate connection and a friendship rooted in their common vision.
A year later, in 2018, their paths crossed again in Los Angeles, where they rekindled their shared dream. This time, their discussions evolved into concrete plans to create something extraordinary together. It was during this reunion that the name "WearingLab" was conceived, symbolizing their commitment to experimenting and innovating in the realm of fashion. With a clear vision and a shared passion, Johan officially launched WearingLab, with Bruce joining as the co-founder, dedicated to crafting exceptional vintage-inspired high street fashion.
In 2019, the duo took their first significant steps in building WearingLab from the ground up. They began by sourcing blank clothing and screen printing their designs, which allowed them to create unique, high-quality pieces without the need for extensive initial capital. This hands-on approach not only helped them build their brand identity but also enabled them to generate the necessary capital to invest in their future collections. Through hard work, creativity, and a relentless pursuit of excellence, Johan and Bruce laid the financial and creative foundations for WearingLab’s success.
In 2020, Bruce took an important step by traveling to China and persuading his family's garment manufacturing factory to produce their designs. With the first batch of clothing in hand, he flew back to the United States.
Reunited with Johan, the duo headed to Miami Beach, a place that had always inspired them. They set up a simple clothing rack right on the beach, showcasing their unique designs to passersby and tourists. The vibrant, innovative styles quickly caught the eye of locals and visitors alike.
People were drawn to the originality and quality of the clothes, leading to enthusiastic feedback and brisk sales. The buzz around their beachside setup rapidly earned them local fame, as word spread about the exciting new brand.
This grassroots approach validated their designs and established WearingLab as a beloved local brand. It was a crucial step that marked the transition from a dream to a recognized name in fashion.
What We Offer
At WearingLab, we specialize in creating high-quality, vintage-inspired high street clothing that stands out. Our offerings include a diverse range of T-shirts, shorts, hoodies, and more. Each piece is crafted with the finest materials and cutting-edge techniques, ensuring both style and durability. Our designs blend nostalgic elements with contemporary trends, making them perfect for those who appreciate timeless fashion with a modern twist.
Our Values
Our core values are rooted in sustainability, quality, and innovation. We believe in creating products that not only look good but also do good for the environment. From using eco-friendly materials to implementing ethical production practices, we are committed to making a positive impact. Our mission is to create stylish, durable clothing that our customers can feel proud to wear.
Meet the Team
Our team is a dynamic group of talented individuals who share a common love for textiles and fashion. Each member brings a unique set of skills and perspectives, contributing to the creativity and innovation that WearingLab embodies. We are passionate about what we do, and it shows in every piece we create.
Sustainability and Ethics
We are deeply committed to sustainability and ethical practices. Our efforts include using organic and recycled materials